Creator of the WAIWAI audiovisual creative hub, Renata Sauda is a film director and owner of a documentary aesthetic that is currently creating and developing projects for brands with real people.

She always focuses on the human side of every project, considering how real stories create genuine connections within branded content from the montage to the script. During her career, she has worked with brands like Intimus, Comgas, Huggies, Caixa Econômica, among others.

“In the storytelling journey, I learned to respect, create, feel, write, direct, frame, and assemble. Each project is an extension of who I am and what I believe in. I love images and it thrills me when they are moving because my faith is in the power of communication. I feel whole when I’m directing, I believe in real people, and I transform them into television series, web, commercials, clips, video art, movies, and on any other platforms where my (our) tales go.”